Making the Most of International Spirit Trade Shows

Making the Most of International Spirit Trade Shows

Presented by Will Pitchforth, Cheval Rouge 

Thursday 30 April, 9:30am-10:15am (ACDT)

FREE online webinar (link to be sent)

*this session will not be recorded*

Thinking about attending an international spirit trade show but unsure where to focus your time and budget?

This webinar provides a concise, expert‑led overview of how distillers can approach trade shows strategically, followed by a live opportunity to ask your own questions. Drawing on extensive international experience, Will Pitchforth will share what actually works when standing behind a trade stand — and the common tropes to avoid.

With only one live session and no recording available, this is a limited opportunity to get practical guidance tailored to your business. Come with  questions!

Will Pitchforth is the founder of Cheval Rouge, an Australian consultancy that helps distilleries and drinks brands navigate export markets and international trade shows. With hands on experience supporting producers at major global events across Asia, Europe and North America, Will brings a practical, commercial perspective to making the most of export trade shows.

Key topics discussed