Winning at international spirits trade shows and activations

Winning at international spirits trade shows and activations

A masterclass for exporting or ready to export businesses

Monday 23 March, 9am-5pm

Turn international trade shows and spirits missions into tangible export wins and achieve success. In this practical full‑day workshop led by an experienced beverage export marketer (Darren Oemcke, Hydra Consulting), you’ll sharpen your value proposition and KPIs, practice pitching and pricing, target and qualify distributors, run WeChat/WhatsApp outreach, prepare assets and pricing packs, manage shared stands, capture leads, and apply in‑market tactics like hand‑selling—so you arrive prepared and leave with a clear path to deals.

Key learning outcomes

• Be trade‑show ready, end‑to‑end: 
• • Craft a sharp value proposition and customer personas
  • Choose the right range/MOQs for your market
  • Set clear objectives and KPIs 
  • Pricing materials and brochure preparation

• Find and win the right partners:
• • Research and preliminarily qualify distributors
  • Understand what makes you attractive to them against competitors
  • Practice pitching that converts interest into meetings

• Drive results before, during and after the show:
• • Execute pre‑show outreach (WeChat/WhatsApp)
  • Being creative in your presentation
  • Operate effectively on a shared stand
  • Lead capture
  • Apply in‑market techniques to accelerate follow‑ups

Cost: $200pp ADA and DSA members, $300pp all non-members

Tickets are available at a significantly subsidised price thanks to Austrade's Export Market Development Program. Ticket includes access to all templates, resources and materials, morning tea and lunch per person. 

Distillers SA is working closely with the Department of State Development and Austrade to grow SA spirits exports internationally in the next 3 years to 2027. Distilleries who attend this masterclass will gain priority access to apply for opportunities for further training, mentoring and to attend SA spirits trade missions in international priority markets.

Please contact Chloe for more information.