Storytelling Workshop with Parallax & BevSage

Storytelling Workshop with Parallax & BevSage

Wednesday 28 January, 9am-12pm

FREE in person workshop

Outstanding customer engagement doesn’t happen by accident! It happens by design. In this practical, hands-on workshop, Parallax and BevSage will guide South Australian distilleries through building a sharp Unique Selling Proposition (USP), a clear brand story, and a compelling pitch that lands with bartenders, buyers, and drinkers. You’ll map your target drinker and occasions, craft language that sells your spirit on a menu or shelf and leave with a simple framework and checklist to keep your story consistent in person and online.

Who it’s for?

New and emerging distilleries through to established brands looking to tighten positioning, refresh messaging, or prepare for new markets and partners.

You’ll leave with...

• A better understanding of how customers make choices
• A one-sentence USP, a 30-second pitch, and an earworm for your trade partners
• A draft persona + occasion map for targeting your highest-value customers.
• A template/checklist for embedding storytelling across all your brand touchpoints.
• A Increased capability to sell your products

This workshop is for those new to distilling through to established brands who are looking to sharpen their pitch and story. 

Places are extremely limited so please register your spot to attend.