How To Take Your Spirits Global: A masterclass for emerging or established exporters

How To Take Your Spirits Global

A masterclass for emerging or established spirits exporters

Wednesday 4 June, 9am-5pm

There are increasing opportunities in international markets for Australian spirits, but the pathway to export requires careful planning and identification of the best market and distribution channels for your product.

This spirits export masterclass is a practical workshop which will help you draft an export plan and budget to make export profitable for your business. It is suitable for distilleries getting ready to export within the next 2 years (those new and returning to market) and for team members responsible for growing export sales.

Hear from and chat with local SA distilleries who are exporting SA spirits overseas.

Receive practical spirits specific tools, information and resources about;

• Current market trends and opportunities for SA spirits internationally

• Understanding the models to export spirits

• Drafting a 2-3 year Export Plan

• • Why and how are you exporting?

  • Setting a budget for export

  • Planned market entry and promotional activities

• Identifying if a market is right for you

• • Channel and distribution structures for spirits (how they differ from market to market)

  • How to research spirits consumer trends and import requirements in international markets (using AI, digital tools and resources to your advantage) 

  • Tariffs, product labelling summaries, duties etc

  • Freight and trade routes to market

  • Pricing your product

• Entering a market

• • Preparing a pitch

  • Securing a distributor

  • In-market activities (pre and post securing a distributor)

• How to access government trade support services, resources and financing for small business

• • The role of SA's international trade offices

  • Tradestart Advisory and mentoring support services (how to access and DSD international trade offices (where they are, their role and and how you access them)

  • How to use the GoGlobal Toolkit for spirits

Cost: $150pp (1 attendee)

$125pp (for every additional guest booked from same organisation)

Tickets are available at a significantly subsidised price thanks to Austrade's Export Market Development Program. Ticket includes access to all templates, resources and materials, morning tea and lunch per person. 

Distillers SA is working closely with the Department of State Development and Austrade to grow SA spirits exports internationally in the next 3 years to 2027. Distilleries who attend this masterclass will gain priority access to apply for opportunities for further training, mentoring and to attend SA spirits trade missions in international priority markets.

Please contact Chloe for more information.